The Hague-based impact startup Feelou wins two Baby Innovation Awards

Double celebration at Feelou! The Hague-based impact startup was awarded Wednesday night at the Baby Business Borrel during the Negen Maanden Beurs. Feelou proudly took home not just one, but two Baby Innovation Awards. The company was nominated in two categories and won both, including the prestigious Design Award.

Recognition from both experts and parents

The professional jury awarded the patented Feelou® bra for its innovative design, while the panel of parents praised its comfort and ease of use. This means that both industry professionals and parents themselves recognize the Feelou® bra as a true game-changer.

“Winning not just one, but two awards is an incredible honor!” says Noor, founder of Feelou. “Being acknowledged by both experts and parents shows that we have developed a product that truly makes an impact. We are beyond thrilled with this recognition!“

Innovation, design, and sustainability combined

The Feelou® bra is the first nursing bra that fully adapts to a woman’s body from pregnancy to breastfeeding and beyond. Thanks to its patented closing sytem and the crossover design, the bra is highly adjustable, eliminating the need to buy multiple sizes. This not only offers ultimate convenience but also reduces waste, making it a more sustainable choice.

The Hague-based impact startup with a big mission

Feelou, founded by Anne Dijkstra and Noor Figdor, is based in The Hague, where they work daily on smart, sustainable solutions for expectant mothers. With this double win, the brand strengthens its position as a pioneer in innovative maternity lingerie.

The award-winning bra is available at the Feelou webshop.

Visit the Feelou website