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Soft Landing Programme

FEBRUARY 11, 2021
For any ambitious startup or scale-up with a mission to work on one of the Sustainable Development Goals, The Hague is the place to be. The city offers a large network of international organizations, knowledge centers, government institutions as well as a great talent pool. The Hague is an ImpactCity, where we help innovative entrepreneurs to successfully start and grow their business. You can be part of it.

Based on our knowledge and your specific needs The Hague Business Agency helps you and your company to find its way in the new city, market and environment. Soft Landing Programme is designed to help you pass as many as possible roadblocks in the critical setup phase.

This programme is proven to deliver the following benefits:

  • Fast and facilitated connection with the right people and introduction to the relevant networks;
  • Reliable and trusted advice in every phase of your assessment process;
  • Free of charge services;
  • Highest level of confidentiality.

Programme possibilities


Apply to be part of one of the Bootcamps, which could last 1 day to 1 week. During these sessions, you will have an opportunity of an elaborate deep dive in a short period. You will get to know the ecosystem and business culture while creating a base for adapting your market and investor readiness plans.


You can become a member at one of our local hubs such as The Hague Tech, Hague Security Delta, Humanity Hub or Apollo 14, where you can also rent office space or a desk. You can also seek hands-on support for various elements of your business from an incubator such as Yes!Delft or a venture builder such as WorldStartup. These organisations along with The Hague Business Agency are the official Startup Visa facilitators.

Soft Landing Programme Experience

Avinash Kulkarni, CSO at Kaizen Secure Voiz (India) has recently experienced Soft Landing Programme and shared his views.

“Hague is a throbbing city with millions of possibilities. I could tap into the Hague Humanity Hub,The Hague world horti centre, THAUS university, WorldStartup, startups at The Hague Tech to see the Dutch enterprising qualities firsthand. Holland Fintech society was a great exposure to understand the nature of new fintech ventures in NL. There are passionate funding organizations who can back social and for-profit ventures. Hague is a microcosm of the best elements. It is also home to Indian diaspora from Surinamese background. It is an interesting mix to learn from.”

Want to participate? Go to the website of Startup The Hague.