Food scale-up Yespers and FruitMasters Ingredients close Total Value Partnership

FruitMasters Ingredients becomes exclusive fruit supplier for world’s first Total Value Factory of Yespers

The Hague / Geldermalsen, Sept. 10, 2024 – Breakfast products brand Yespers and FruitMasters Ingredients are proud to announce a strategic partnership. This collaboration marks an important milestone in the realization of the world’s first Total Value Factory where food waste is drastically reduced and social impact is increased. FruitMasters Ingredients will serve as the exclusive fruit supplier for Yespers’ innovative factory, with which both parties aim to create a sustainable and affordable circular food system. In addition, the factory provides employment opportunities for people distanced from the labor market.

Perfect fit

Yespers and FruitMasters Ingredients share the same vision: a waste-free supply chain by extracting maximum value from every fruit. “Companies that want to make impact seek scale. Scale companies seek impact. Our Total Value Factory makes impact and FruitMasters has the scale to make a difference.

That’s why this partnership is a perfect fit,” says Stefan Baecke, founder of Yespers. Adriaan Vis, CEO of FruitMasters, adds, “We have been supplying fruit to juice and canneries since time immemorial, but pioneers such as Yespers are creating new opportunities with innovative products and applications to valorize even residual streams into products suitable for consumption. In times of rising costs, this offers future prospects for growers. After all, the cost to grow a first-class apple is as high as that of an apple with a dent, while the yields are out of proportion. Everything about a fruit has value, you just have to squeeze it out yourself.”

True pricing

A valuable aspect of the cooperation is the commitment to true pricing, which includes not only direct production costs, but also the hidden costs and benefits for people and the environment. True pricing makes the full impact of the production process transparent, from CO2 emissions to biodiversity and social aspects. “With true pricing, we want to make the true value of our food visible. True value is the result of an entire chain,” says Stefan. “That’s why this partnership is so important to us, it allows us to operate economically profitable as well as socially and ecologically valuable. By reinvesting the joint added value of the products into the chain, we create a more sustainable and fairer food system.” True pricing in the Total Value Factory is an important step toward a transparent and fair food chain that benefits everyone, from grower to consumer.

Connect to the sustainable food chain

Yespers and FruitMasters Ingredients invite companies and organizations that want to contribute to a more sustainable future and be part of this innovative food chain. Specifically partners who want to jointly realize the marketing of the products from the Total Value Factory. These parties are invited to work together on a chain based on minimal waste and maximum value creation. Joining this chain offers companies and organizations not only strategic advantages, but also a leading position in terms of sustainability and inclusiveness. This provides a significant competitive advantage within the new CSRD guidelines.

This press release was initially published on the Yespers website.

About Yespers

Founded in 2014, Yespers is a progressive company committed to social inclusion and sustainability within the food industry. With a focus on innovation and responsibility to build a future-proof food chain, Yespers produces high-quality breakfast products and ingredients that are both good for people and the planet.

About FruitMasters Ingredients

This business unit within the FruitMasters grower cooperative focuses on maximizing the value and processing of any fruit into versatile fruit solutions into both semi-finished and ready-to-eat products. With nearly 400 member growers, it offers a consistent, year-round supply of fruit for the processing industry. Fully traceable and certified. This ensures that every fruit from member growers gets a valuable destination.