Market Readiness Program (MRP) - Start February 2025
You have a good idea and you are sure that your product or service will conquer the market! After all, it is innovative and has a major social impact. But you still notice that customers are not interested, further traction is lacking or that you keep getting the same question when looking for financing: what problem are you solving in the market and who will be your first customer?
Starting an innovative business is a risky business. Various studies show that most startups fail to grow into a healthy company. This high failure rate is often due to the fact that (i) there appears to be no demand for a product or service and/or (ii) financial resources are running out and it is not possible to attract new financing in time (source: CB Insights).
Through the Market Readiness Program (‘MRP’) we want to give impactful sustainable innovations the opportunity to increase their chance of success in building a healthy company. The program is designed in such a way that you gain insight into how your company can grow successfully, collect the necessary market insights & validation and learn how potential clients can be attracted.
Not sure if this program is a good fit for you?
Then participate in the information session of the Market Readiness Program (MRP). During this online session, you can get to know the content of the program, the trainers and there is plenty of room to ask questions. This way, you’ll be sure if the MRP is a good match for you. Interested?
Sign up now for the free online session on Tuesday, January 14 from 11.00 – 12.00!
Tags
Development