How to prepare for an international business event

15:00 – 15:30: Walk-in and reception
15:30 – 16:00: Plenary introduction by Daniel Sonneveldt on event preparation, using Slush Helsinki as a concrete example
16:00 – 16:45: Break-outs round 1
16:45 – 17:30: Break-outs round 2

Break-out options:
– Aditya Putta – How to practically navigate investors at events
– Martin Luxemburg – How can you leverage the strengths of your local ecosystem in your startup pitch?
– Hessel van Oorschot – TBD

17:30 – 18:00: Sharing breakout learnings & closing
18:00 – 20:00: Snacks & drinks

Speaker biographies:

Daniel Sonneveldt – Daniel is an international business development consultant with over 10 years of experience in helping SMEs navigate the complexities of internationalization. He has worked with companies across a wide range of industries, offering strategic guidance on entering new markets. With expertise in international business strategy, Daniel also specializes in preparing startups & scaleups for successful participation in international trade fairs and events, sharing practical insights and lessons learned from his personal experience.

Aditya Putta – Aditya has facilitated over 50 deals, helping founders raise capital and guiding investors in deploying theirs. With experience on both sides of the table, he has a keen understanding of the gaps and opportunities in this often complex dynamic. As an introvert who frequently networks and hosts events, Aditya has developed strategies to help himself and others navigate the social aspects of fundraising.

Martin Luxemburg – Martin is Partner and Director Public and Partnership at Unknown Group. With its mission to ‘fuel founders to fix the future’, Unknown is building Europe’s #1 Impact Campus. Unknown Campus is a dynamic hub where impact-driven founders create real-world solutions, connect, and grow together. At the heart of Unknown Unknown Campus is a 13.000 m2 building Titaan with offices and makerspaces for impact companies, a thriving community and the Unknown University of Applied Sciences. Martin was 6 years director at the Erasmus Centre for Entrepreneurship, a leading expertise centre applying the knowledge and network of Erasmus University Rotterdam to embed entrepreneurship in the DNA of people. Next to ECE Martin, co-founded the global marketplace for startups ‘’Get in the Ring” that connects startups worldwide (active in +100 countries) to opportunities like investors, corporates and governments. After finishing his Financial Management degree in 2009 at TIAS School for Business and Society Martin has been involved in the Dutch entrepreneurial ecosystem for the past 15 years.